Swim with Sharks, Then Eat Them
Starhub, one of Singapore’s leading telecommunications, television and internet providers, recently sent out a promotional package which includes a seemingly contradictory message.
On the one hand, there’s a 15% discount voucher for shark fin, promoted with the tagline “A taste of Thai I can’t resist.”
But on the other hand, there’s a 15% discount voucher for scuba diving courses, promoted with the tagline “I like my fish wild, not on a plate.”
So Starhub — Which is it? Eat the sharks, or swim with them?
Feel free to ask Starhub yourself via email.
